Guidance2021-11-19T15:03:38+00:00
Links, advise and guidance

Tips for small businesses to navigate marketingfundingbusiness planspitchingfailure

Dreaming of that sailboat? So are we.

Entrepreneurs based at Pioneer Group are not your ‘everyman’, they hold a determination, a drive, endless energy and commitment to ‘making something happen’ – and so do we. We ‘get it’ – with 10 campuses across Europe, trust us, we’ve been there a few times ourselves.

Here are some links we believe will help you along your way.

Want to chat? Drop us a line, we’re here to help.

The ultimate cheerleader

Marketing

It’s true “marketing” is a bit of a catch-all. It refers to any actions your company takes to attract an audience and aims to deliver value to your customers to increase sales and ultimately retain them. That’s why you’ll see marketing types in meetings across product development, sales, distribution, logistics, customer service, space design etc. Marketing should have the firmest finger on the pulse of your customer persona.

Take heed. Marketing should come with a warning. The more you put in, the more you get out. So make sure you’re prepared.

Enjoy! Any questions, let me know.
Gemma
Pioneer Group Marketing and Customer Experience Director

Free platforms

These will take the sweat, out of the blood sweat and tears!

  • MailChimp
    Send branded emails to your customers. MC also now hosts a website builder, online appointments and online shop builder (to name a few).

  • Canva
    Design beautiful social media posts, invitations, newsletters etc

  • Google my Business
    A must-have. List your business on Google, alongside opening hours, information and linked to Google maps.

  • Hootsuite
    Manage all your social media accounts from one platform. Schedule posts and communicate directly with your followers.

  • MeisterTask
    Project management platform that allows you to collaborate with colleagues and stay on top of the workload. The king of all to-do lists.

  • Adobe Photoshop Fix
    Edit out elements of your image you don’t want to share with the retouch and heal features

  • Inshot App
    An all-in-one video editor that allows you to create voice powers on your videos

  • Grammarly
    There is nothing worse than spotting a typo in a newsletter after you’ve liked publish – trust me. Grammarly allows you to create error-free content.

Guidance

Bedtime reading to assist in navigating the ever-evolving world of marketing

  • SEO changes for 2022
    Many marketers are concerned about the SEO changes for next year, but we’re delighted. It means that SEO rankings will be more competitive with providing high-quality content that is helpful to internet users – about time!

  • Digital marketing – a complete guide
    Hubspot is a tardis of marketing info. This guide is the perfect jumping-off point for entrepreneurs.

  • Social Media – A beginners Guide
    Another guide by Hubspot that gives you a taster of social media strategy, reach, advertising and ROI.

  • Step-by-step Guide to designing on Canva
    Canva is a free platform that helps you design and build a whole host of promotional images. Upload your brand colours and logo for easy access to brand templates. Have fun!

  • Google Online Courses – Free!
    This is so good I almost don’t want to tell anyone! There really is no excuse to be a digital dinosaur anymore with these free online courses.

  • Campaign Magazine
    Ready to start advertising online but lacking in inspiration? Spend time clicking through ‘Campaigns’ articles whilst sipping a cup of tea, but the time you get to the bottom of your mug, you’ll be jumping with ideas.

How to fail

Why we want to help you get it wrong.

Will it work? Is the question every (would-be) entrepreneur and the business owner asks themselves. It might; you may be the next Kiran Mazumdar-Shaw, James Dyson or Stewart Adams. But it might not. To know for certain, you have to give it a go.

Read and watch the articles below to learn more.

Watch
New Interior Design Trends

Looking for a key to the vault?

Figuratively, of course, there is no vault. Even joking about a ‘key to the vault’ brings our CFO out in a cold sweat.

Part 1: An insider’s guide to our investment activities and what you need to know if you’re looking for life science investment.

Part 2: We’ll go over how we go about selecting our investment opportunities, but for now, we’ll begin at the beginning.

Part 1
Part 2

How to Pitch to an Investor

Learn what investors look for when evaluating new investment opportunities. How investors view successful businesses and how founders should communicate their startup ideas when trying to generate interest during their pitch.

WATCH

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